How to Define Your ICP for Cold Email Success
Learn the exact steps to define your ideal customer profile. Without a clear ICP, cold email is just expensive spam.
Blog
Frameworks, guides, and build logs for B2B lead generation.
Cold Email Subject Lines That Get Opened (Without Clickbait)
Write cold email subject lines that earn opens. Data-backed principles, signal-led examples, and the mistakes that send you straight to spam.
Apollo.io Setup Guide for Signal-Led Cold Email
Configure Apollo.io for signal-based prospecting. Saved searches, filters, enrichment, and export workflows for targeted cold email campaigns.
The B2B Outreach Tech Stack: Tools That Actually Work
A practical guide to choosing and configuring outreach tools. Sending, enrichment, monitoring, and automation — the stack that runs your campaigns.
How to Validate Your ICP with Real Buying Signals
Stop guessing who to target. Use buying signals to validate your ideal customer profile with data, not assumptions.
Email Deliverability for Cold Outreach: The Complete Setup
Fix your cold email deliverability. DNS records, domain warmup, inbox placement, and monitoring — the infrastructure that keeps you out of spam.
How to Build a B2B Lead List Without Expensive Tools
Build targeted B2B lead lists using free and low-cost tools. A practical guide to list building for founders on a budget.
How to Build a Cold Email Campaign That Gets Replies
A step-by-step guide to building cold email campaigns that achieve 18% response rates. Infrastructure, targeting, and sequences.